Product videos focusing as a whole on showing product details and key features that make them unique versus your competitors products.
You could have the best product in the world, but you have to show customers how this product is going to help make their lives better or how your service is going to solve the problem they might be facing. Focused videos are an important part of your content plan and products give you and opportunity to be constantly fuelled with new content as well as be ready if you want to run specific promotions on a product or need to put out a video highlighting features that your competitions ad is not.
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