Photography focusing on product as a whole as well as details or their key features.
There are two types of product photography, you get either product “packshot” photography or “still-life” product photography.
Packshot product photography is generally required when the product needs the background removed for either further graphic design photo compositions or the product needs to conform to the standards set out by online e-commerce partners such as ZANDO, Take-A-Lot, Amazon, e-Bay, etc.
Still-life product photography: products placed in a setting to create a mood and feeling that conveys the product in a complimentary way to its natural setting they a user would normally experience the product in. For example a Castle Light bottle on a bar counter with a branded coaster, maybe a bottle opener, or maybe with people in the background enjoying the beverage, etc.
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